Automatic segmentation for reach/frequency estimation of newspaper sections and internet papers
Symposium: 1999: Florence, Session 6 - Refining Our Models
Authors: Arnaa, Kristian, Mortensen, Peter S
Organisations: Taylor Nelson Sofres/Gallup, The Aarhus School of Business
Topics: Analysis Issues, Multi-platform Measurement, Survey Descriptions
Factors contributing to changes in readers per copy
Symposium: 1995: Berlin, Session 6 - Circulation and Readership
Authors: Morgan, Gary, Mortensen, Peter S
Organisations: Roy Morgan International, The Aarhus School of Business
Topics: Readers-per-copy(RPC)