Secondary Audience Sales Impact
Symposium: 2017: Madrid, Session 8: Attribution and Demonstrations of ROI
Authors: Becker, Risa, Cleveland, Britta, Galin, Mickey, Klein, Caryn, Wood, Leslie
Organisations: Meredith Corporation, Nielsen Catalina Solutions
Topics: Accountability – see Return on Investment and Advertising Effects, Return on Investment - see also Advertising Effects
Understanding Relative Sales Impacts and derived synergy from Cross-Platform Advertising
Symposium: 2015: London, Session 4 - New ways to measure the impact of print and digital campaigns
Authors: Keefe, Philip, Klein, Caryn, Wood, Leslie, Zak, Maggie
Organisations: Nielsen Catalina Solutions
Topics: Accountability – see Return on Investment and Advertising Effects, Return on Investment - see also Advertising Effects
Magazines Drive Efficient Sales … Guaranteed
Symposium: 2013: Nice, Session 4 - Sales Impact Case Studies Moderator: Guy Consterdine
Authors: Bickel, Jeff, Cleveland, Britta, Wood, Leslie
Organisations: Meredith Corporation, Nielsen Catalina Solutions
Topics: Accountability – see Return on Investment and Advertising Effects, Advertising Effects, Return on Investment - see also Advertising Effects
Crossplatform Sales Impact: Cracking the Code
Symposium: 2013: Nice, Session 4 - Sales Impact Case Studies Moderator: Guy Consterdine
Authors: Klein, Caryn, Wood, Leslie
Organisations: Time Inc.
Topics: Accountability – see Return on Investment and Advertising Effects, Advertising Effects, Inter-media Comparison, Return on Investment - see also Advertising Effects
Print in a true single source marketing panel
Symposium: 2003: Cambridge, Massachusetts, Session 7 - Air Alternatives
Authors: Wood, Leslie
Organisations: Leslie Wood Research Inc.
Topics: Data Collection, Inter-media Comparison, Readers-per-copy(RPC)
Fusion – can magazines be equal players in a fused database?
Symposium: 2001: Venice, Session 3 - Quality and Impact of Fusion
Authors: Jarvis, Tony, Wood, Leslie
Organisations: Leslie Wood Research Inc., MediaCom/Grey Global Group
Topics: Fusion and Modelling