Taking MARS Digital
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Krahn, Jayne, Melton, Eric
Organisations: Kantar Media
Topics: Fusion and Modelling, Internet (as data collection tool), Panel Research, Questionnaire Design, Survey Descriptions
The Reinvention of JICREG
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Donaldson, Keith, Ford, Kirsty
Organisations: JICREG, RSMB Audience Research Ltd
Topics: Fusion and Modelling, Newspaper Measurement, Readers-per-copy(RPC)
Alternative Statistical Techniques to Address Non-Response Bias
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Agresti, Joseph, Baim, Julian, Becker, Risa, Collins, James, Frankel, Martin, Van Podberesky
Organisations: GfK MRI
Topics: Fusion and Modelling, Reliability, Response Rates
About Propensity Weighting: emma in Australia
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Hodgson, Adam, Ponomarev, Andrey
Organisations: Ipsos Connect Australia
Topics: Fusion and Modelling, Response Rates
Improving Statistical Reliability of Magazine Audience Estimates
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Agresti, Joseph, Baim, Julian, Collins, James, Frankel, Martin
Organisations: GfK MRI
Topics: Fusion and Modelling, Reliability
Causal Analytics for Media Planning
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Dodson, Richard, Mandel, Igor
Organisations: Telmar
Topics: Fusion and Modelling, Media planning
Digital Editions: Modelling Reach and Frequency
Symposium: 2013: Nice, Session 1 - Adapting to Cross-Platform Moderator: Andy Brown
Authors: Agresti, Joseph, Baim, Julian, Cleveland, Britta, Cohen, Seth, Collins, James, Frankel, Martin, Greenfield, Marlene, Klein, Caryn, McDonald, Scott
Organisations: Condé Nast Publications, GfK MRI, Hearst Corporation, Meredith Corporation, Time Inc.
Topics: Fusion and Modelling, Passive Measurement
Audience Measurement Worldwide: Latest Developments
Symposium: 2013: Nice, Session 2 - Tackling Specialised Measurement Challenges Moderator: Richard Silman
Authors: Page, Katherine
Organisations: National Readership Survey, GB
Topics: Data Collection, Fusion and Modelling, General, Multi-platform Measurement, Survey Descriptions
OTSA: Opportunity To See Advertising in Newspapers / Magazines
Symposium: 2013: Nice, Session 6a - Planning Beyond Exposure Moderator: Andrew Green
Authors: Bassler, Alke, Gopal, Kenneth, Petric, Irena
Organisations: ABF Research, gfk Intomart, NOM
Topics: Advertising Effects, Fusion and Modelling, Page Exposure
Data Fusion
Symposium: 2013: Nice, Session 7 - Hybrid Data Strategies Moderator: Josh Chasin
Authors: Aoun, Elie
Organisations: Ipsos MediaCT, MEAP
Topics: Fusion and Modelling