Alternative Statistical Techniques to Address Non-Response Bias
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Agresti, Joseph, Baim, Julian, Becker, Risa, Collins, James, Frankel, Martin, Van Podberesky
Organisations: GfK MRI
Topics: Fusion and Modelling, Reliability, Response Rates
Improving Statistical Reliability of Magazine Audience Estimates
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Agresti, Joseph, Baim, Julian, Collins, James, Frankel, Martin
Organisations: GfK MRI
Topics: Fusion and Modelling, Reliability
ARF Foundations of Quality – A Review
Symposium: 2013: Nice, Session 2 - Tackling Specialised Measurement Challenges Moderator: Richard Silman
Authors: Bremer, John, Cook, Bill, Gloeckler, Don, Terhanian, George, Thomas, Randall, Walker, Bob
Organisations: ARF, Surveys & Forecasts LLC, Toluna
Topics: Internet (as data collection tool), Reliability, Sampling
Audience & performance guarantees: a statistical model for risk assessment
Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: Baim, Julian, Collins, James, Frankel, Martin, Galin, Michal
Organisations: GfK MRI
Topics: Advertising Effects, Industry Issues, Reliability, Return on Investment - see also Advertising Effects
Explaining Issue-to-Issue Audience Variation
Symposium: 2009: Valencia, Session 3 - Shedding New Light on Reading
Authors: Baim, Julian, Frankel, Martin, Galin, Michal, McDonald, Scott, Mejica, Francis
Organisations: Condé Nast Publications, Mediamark Research Inc
Topics: Readership Model, Reliability
Sampling errors versus real changes in magazine audience research
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: Draves, Lindsey, Soong, Roland
Organisations: KMR Group
Topics: Reliability
Issue specific estimation – mathematical and statistical
Symposium: 2007: Vienna, Session 3 - Confronting New Needs
Authors: Agresti, Joseph, Baim, Julian, Frankel, Martin, Galin, Michal
Organisations: Mediamark Research Inc
Topics: Fusion and Modelling, Readership Model, Reliability
On the relative threats from sampling and non-sampling errors in print audience
Symposium: 1997: Vancouver, Session 5 - Technical Issues
Authors: Englert, Sherry, Pinnell, Jon
Organisations: MarketVision Research, Ohio, USA
Topics: Reliability, Sampling
Test-retest reliability of screen and read
Symposium: 1997: Vancouver, Session 5 - Technical Issues
Authors: Walsh, Peter
Organisations: ACNielsen-McNair
Topics: Questionnaire Design, Reliability
The mpa syndicated readership research task force paper
Symposium: 1997: Vancouver, Session 3 - Is There a Right Way Comparison of Methods
Authors: Love, Kathi, Smollens, Susan, Trentham, Charlene
Organisations: Business Week, Consultant, Magazine Publishers of America
Topics: Reliability, Survey Descriptions