ARF Foundations of Quality – A Review
Symposium: 2013: Nice, Session 2 - Tackling Specialised Measurement Challenges Moderator: Richard Silman
Authors: Bremer, John, Cook, Bill, Gloeckler, Don, Terhanian, George, Thomas, Randall, Walker, Bob
Organisations: ARF, Surveys & Forecasts LLC, Toluna
Topics: Internet (as data collection tool), Reliability, Sampling
Developing standards for neuromarketing research: the “neurostandards collaboration project” of the advertising research foundation
Symposium: 2011: San Francisco, Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour
Authors: Stipp, Horst
Organisations: ARF
Topics: Passive Measurement, Validity