Canada’s cross media consumer database
Symposium: 2011: San Francisco, Session 2 - Out of the Silos: Cross-Media Measurement Approaches
Authors: Chan, Peter, Pellegrini, Pasquale, Withers, Hastings
Organisations: comScore, PMB Print Measurement Bureau, Canada, TNS/Canadian Facts
Topics: Fusion and Modelling, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement
Developing a cross platform audience currency for great britain
Symposium: 2011: San Francisco, Session 2 - Out of the Silos: Cross-Media Measurement Approaches
Authors: Page, Katherine, Wilcox, Steve
Organisations: National Readership Survey, GB
Topics: Fusion and Modelling, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement
MediaScan: ag.ma on its Way to a New Dimension in Planning
Symposium: 2009: Valencia, Session 7 - Towards the Future
Authors: Hallemann, Michael, Ritter, Gabriele
Organisations: Gruner + Jahr AG & Co, Media-Micro-Census GmbH
Topics: Advertising Effects, Fusion and Modelling, Page Exposure, Passive Measurement, Quality of Reading
Massive Modeling: A New Media Research Challenge
Symposium: 2009: Valencia, Session 5 - Meeting Clients Needs
Authors: Santini, Gilles
Organisations: Vintco
Topics: Fusion and Modelling
Integrating Television, Print, Internet and Consumer Data
Symposium: 2009: Valencia, Session 5 - Meeting Clients Needs
Authors: Collins, James, Doe, Pete
Organisations: Mediamark Research Inc, The Nielsen Company
Topics: Fusion and Modelling, Inter-media Comparison
Stop Being Discrete
Symposium: 2009: Valencia, Session 5 - Meeting Clients Needs
Authors: Charton, Francois, Taconet, Antoine
Organisations: Carthage
Topics: Fusion and Modelling, Inter-media Comparison, Page Exposure
Regional Newspaper Readership and Integrated Website Audience Data
Symposium: 2009: Valencia, Session 5 - Meeting Clients Needs
Authors: Dodson, Richard, Holland, Roger
Organisations: JICREG, Telmar
Topics: Digital Platforms, Fusion and Modelling, Multi-platform Measurement
Internet Measurement of Ad-noting: Sampling and Statistical Issues
Symposium: 2009: Valencia, Session 4 - Print Measurement and Effectiveness
Authors: Agresti, Joseph, Augemberg, Konstantin, Baim, Julian, Frankel, Martin, Galin, Michal
Organisations: Mediamark Research Inc
Topics: Advertising Effects, Fusion and Modelling, Internet (as data collection tool)
Magazines & Media Mix Models: Prescription for Success
Symposium: 2009: Valencia, Session 4 - Print Measurement and Effectiveness
Authors: Cleveland, Britta, Dixon, David, Shiffman, David, Soukhareva, Julia, Ware, Britta C.
Organisations: Meredith Corporation, Ninah Consulting, Starcom Media Vest Group
Topics: Advertising Effects, Fusion and Modelling, Industry Issues
Better Representing Magazine Effects in Media Mix Modeling
Symposium: 2009: Valencia, Session 4 - Print Measurement and Effectiveness
Authors: Collins, James, Eadie, Wayne, Reggimenti, Mark, Vogel, Judy
Organisations: Magazine Publishers of America, Mediamark Research Inc, OMG BrandScience, PHD USA
Topics: Advertising Effects, Fusion and Modelling, Industry Issues