Next step in the cross rating platform: evaluating the audience performances of bi-media print & internet campaigns
Symposium: 2007: Vienna, Session 4 - Advancing Data Integration
Authors: De Foucault, Damien, Debos, Laure
Organisations: JFC, KMR Group, ZenithOptimedia France
Topics: Fusion and Modelling, Inter-media Comparison, Multi-platform Measurement
Fusing local market newspaper audiences
Symposium: 2007: Vienna, Session 4 - Advancing Data Integration
Authors: Mallett, Daniel
Organisations: Scarborough Research Corporation
Topics: Fusion and Modelling, Multi-platform Measurement
Dynamic segmentation fusion
Symposium: 2007: Vienna, Session 4 - Advancing Data Integration
Authors: Collins, James, Pingitore, Gina
Organisations: J.D. Power & Associates, Mediamark Research Inc
Topics: Fusion and Modelling
Fusion versus single-source: canadian evaluation
Symposium: 2007: Vienna, Session 4 - Advancing Data Integration
Authors: Dow, Hugh, Withers, Hastings
Organisations: M2 Universal Communications Canada, PMB Print Measurement Bureau, Canada
Topics: Fusion and Modelling, Internet (as data collection tool)
Measuring the brand audience for regional newspapers (print & on-line)
Symposium: 2007: Vienna, Session 4 - Advancing Data Integration
Authors: Dodson, Richard, Swan, Karen
Organisations: Telmar, Trinity Mirror
Topics: Fusion and Modelling, Multi-platform Measurement
Calibrated fusion evaluation: the mri-comscore case
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: Ivins, Bob, Mattlin, Jay A., Napior, David
Organisations: comScore, Mediamark Research Inc
Topics: Fusion and Modelling
The war project. A small step up the ARF media research ladder, a giant step forward in magazine planning
Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Couvreur, Veronique, Hermie, Patrick, Lanckriet, Trui, Lansloot, Koen
Organisations: Sanoma Magazines
Topics: Fusion and Modelling, Readership Model
An improved method of collecting and processing readership data
Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Masson, Peter J, Sumner, Paul
Organisations: Bucknull & Masson
Topics: Data Collection, Fusion and Modelling, Readership Model
Return to spender: magazines sales uplift & return on investment
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Consterdine, Guy, Hemming, Richard
Organisations: EMAP Media, Guy Consterdine Associates
Topics: Fusion and Modelling, Inter-media Comparison, Panel Research
Equality within the media mix: a longitudinal weekly allocation of magazine audiences
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Eadie, Wayne, Gugel, Craig
Organisations: Interactive Market Systems Inc., Magazine Publishers of America
Topics: Analysis Issues, Fusion and Modelling