Return to spender: magazines sales uplift & return on investment
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Consterdine, Guy, Hemming, Richard
Organisations: EMAP Media, Guy Consterdine Associates
Topics: Fusion and Modelling, Inter-media Comparison, Panel Research
“Absorbing media” and “media-dna”: consumer-centric approaches
Symposium: 2003: Cambridge, Massachusetts, Session 4 - Quality of Reading
Authors: Consterdine, Guy, Hartley, Christina
Organisations: Guy Consterdine Associates, IPC Magazines
Topics: Inter-media Comparison, Quality of Reading
The quality of reading survey an instrument for change
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Birt, Hilary, Consterdine, Guy, Robinson, Lynne
Organisations: Guy Consterdine Associates, IPA, Ipsos MediaCT
Topics: Quality of Reading
How print advertising works (with an emphasis on magazines) – a review of the evidence
Symposium: 1997: Vancouver, Session 8 - Performance of Media
Authors: Consterdine, Guy
Organisations: Guy Consterdine Associates
Topics: Advertising Effects, Inter-media Comparison
WHAT DETERMINES READERS-PER-COPY PATTERNS FOR UK MAGAZINES?
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Consterdine, Guy
Organisations: Guy Consterdine Associates
Topics: Readers-per-copy(RPC)
MPX, READING DAYS AND PAGE TRAFFIC
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: Consterdine, Guy
Organisations: Guy Consterdine Associates
Topics: Page Exposure, Quality of Reading