Audiences not Platforms – breaking down audience silos
Symposium: 2017: Madrid, Session 7: Audiences San Frontieres: Evolving Approaches to Media Measurement
Authors: Gibbs, Ian, Robinson, Lynne
Organisations: Data Stories Consulting, IPA
Topics: Audience Targeting (see also Programmatic), Digital Platforms, Fusion and Modelling, Multi-platform Measurement
Is there a Cyborg future for print?
Symposium: 2017: Madrid, Session 7: Audiences San Frontieres: Evolving Approaches to Media Measurement
Authors: Callius, Peter, Ekman, Niklas, Østnes, Tore, Sandvik, Ingvar
Organisations: Kantar Media
Topics: Audience Targeting (see also Programmatic), Industry Issues, Programmatic
Audience Buying Across Platforms
Symposium: 2017: Madrid, Session 8: Attribution and Demonstrations of ROI
Authors: Katz, Helen, Klein, Caryn
Organisations: Publicis Media
Topics: Accountability – see Return on Investment and Advertising Effects, Audience Targeting (see also Programmatic), Programmatic, Return on Investment - see also Advertising Effects