Learning how to assess the quality of reading contact, and introduce other readership survey improvements, by an integrated, multi-national development study
Symposium: 1993: San Francisco, Session 10 - Fusion, modelling audience accumulation
Authors: Smith, Alan
Organisations: Consultant
Topics: Quality of Reading
WHAT DAY IS IT TO-DAY?
Symposium: 1993: San Francisco, Session 8 - Newspaper readership
Authors: Ferguson, Julie
Organisations: Consultant
Topics: Sections Readership
THE MODEL BIAS: PARALLEL AND REPLICATED READING
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Landgrebe, Klaus Peter
Organisations: Consultant
Topics: Model Bias
HOW CHANGES IN SCREEN-INS AFFECT READS
Symposium: 1993: San Francisco, Session 4 - Screening and read to screen
Authors: Appel, Valentine
Organisations: Consultant
Topics: Readership Model
MORE ON YARDSTICKS: FROM AVERAGE ISSUE READERSHIP TO AVERAGE PAGE EXPOSURE
Symposium: 1991: Hong Kong, Session 9 - Quality of Reading
Authors: Czaia, Uwe, Speetzen, Rolf
Organisations: Axel Springer Verlag AG, Consultant
Topics: Page Exposure, Quality of Reading
A REVIEW OF PRINT/TELEVISION COMMUNICATION STUDIES
Symposium: 1991: Hong Kong, Session 8 -The Multiplier Effect a Panel Session
Authors: Smith, Alan
Organisations: Consultant
Topics: Advertising Effects, Inter-media Comparison
FUSIO : WHY BE SO COMPLEX?
Symposium: 1991: Hong Kong, Session 7 - Fusion Data Manipulation
Authors: Czaia, Uwe, Speetzen, Rolf
Organisations: Axel Springer Verlag AG, Consultant
Topics: Fusion and Modelling
MINIS AND GROUPIES: PUTTING MINI-MASTHEADS ONTO GROUPED TITLE CARDS
Symposium: 1991: Hong Kong, Session 3 - Technical Issues
Authors: Consterdine, Guy
Organisations: Consultant
Topics: Questionnaire Design
THE MAJOR REASON WHY OUR READERS-PER-COPY FIGURES ARE TOO HIGH
Symposium: 1988: Barcelona, Session 9 - New technical issues
Authors: Langschmidt, Wally
Organisations: Consultant
Topics: Readers-per-copy(RPC), Readership Model, Reliability
INCREASING DATA COLLECTED IN READERSHIP SURVEYS
Symposium: 1988: Barcelona, Session 9 - New technical issues
Authors: Jacklin, Nigel, Ryan, Michael
Organisations: Consultant, RSL - Research Services Ltd
Topics: Data Collection, Targetting / Segmentation