Readership in the Age of the Internet

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What do we measure? four short puzzling stories

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The interval method – a suggested platform for meeting future challenges

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The ideal readership survey

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The choice of readership model: now and in the future

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Recent reading – an exercise in double counting?

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THE MODEL BIAS: PARALLEL AND REPLICATED READING

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PRIMARY READERSHIP IS OVERCLAIMED

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WAYS OF MEASURING OVERCLAIMING

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CONFUSION CONTROL: SOME THEORETICAL CONSIDERATIONS

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