How to measure the total brand footprint?
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Engen, Geir, Futsæter, Knut Arne
Organisations: Norwegian Media Businesses’Association, TNS Gallup
Topics: Multi-platform Measurement
Campaign effectiveness – cross platform cross device
Symposium: 2015: London, Session 4 - New ways to measure the impact of print and digital campaigns
Authors: Nielsen, Trine, Olesen, Gitte Elkær, Puggaard, Berit
Organisations: Jyllands-Posten, TNS Gallup
Topics: Accountability – see Return on Investment and Advertising Effects, Advertising Effects, Multi-platform Measurement
3 X New – Magazine Research in Norway
Symposium: 2013: Nice, Session 1 - Adapting to Cross-Platform Moderator: Andy Brown
Authors: Broady Aasebø, Adina, Futsæter, Knut Arne, Østnes, Tore, Sandvik, Ingvar
Organisations: Aller Media, TNS Gallup
Topics: Advertising Effects, Data Collection, Internet (as data collection tool), Page Exposure, Survey Descriptions
Measuring a Media Brand Across Platforms
Symposium: 2013: Nice, Session 2 - Tackling Specialised Measurement Challenges Moderator: Richard Silman
Authors: Melbye, Paul, Puggaard, Berit
Organisations: JP/Politkens Hus, TNS Gallup
Topics: Digital Platforms, Multi-platform Measurement
Measuring Media Content Across Several Platforms
Symposium: 2013: Nice, Session 7 - Hybrid Data Strategies Moderator: Josh Chasin
Authors: Egen, Geir, Futsæter, Knut Arne
Organisations: Norwegian Media Businesses’Association, TNS Gallup
Topics: Fusion and Modelling, Mobile telephones – readership on, Multi-platform Measurement, Tablets and e-readers – readership on
Implementing extended currencies and rethinking the current print price models
Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: Futsæter, Knut Arne, Holbæk-Hanssen, Helge, Østnes, Tore, Sandvik, Ingvar
Organisations: Norwegian Media Businesses’Association, TNS Gallup
Topics: Advertising Effects, Industry Issues
The New Norwegian NRS: From AIR to Extended Currencies
Symposium: 2009: Valencia, Session 1 - The Changing Scene
Authors: Futsæter, Knut Arne, Østnes, Tore, Sandvik, Ingvar
Organisations: TNS Gallup
Topics: Page Exposure, Readership Model, Sections Readership, Survey Descriptions
The norwegian mustard case – a proof of newspaper advertising effectiveness
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Sandvik, Ingvar
Organisations: TNS Gallup
Topics: Advertising Effects
Pure recent reading: methodological experience and further development
Symposium: 2003: Cambridge, Massachusetts, Session 7 - Air Alternatives
Authors: Futsæter, Knut Arne, Østnes, Tore
Organisations: TNS Gallup
Topics: Readership Model