Evolving print markets: measurement challenges

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A roadmap to increase readership – helping a leading regional newspaper brand revamp its product in order to connect with its audiences better

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The power of passion – new insights into reader involvement

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Print + tv = (impact)n – the impact multiplier phenomenon

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Pressing the hot button for press

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Dear lord give us our daily news: effects of retail distribution on readership in rural india

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In trying to get more are we getting less?

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MEASURING THE READERSHIP OF SUPPLEMENTS

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MAKING DATA SETS COMPATIBLE FOR FUSION RESULTS OF AN INDIAN EXPERIMENT

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A STUDY ON THE VALIDITY OF DATA FUSION : THE INDIAN EXPERIENCE

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