Please select a Session:
- Session 1 - New Business Models for Publishers (7)
- Session 10 - Determinants of Ad Effectiveness: Creative, Targeting & Context in Media Planning and ROI Assessment (5)
- Session 2 - Out of the Silos: Cross-Media Measurement Approaches (3)
- Session 3 - Drivers of Consumer Media Behaviour and Receptivity (5)
- Session 4 - Consumers in Control: Buzz, Social Media and User-Generated Content (5)
- Session 5 - Tablet Users: Behaviours and Mindsets (4)
- Session 6 - Panel: Tablet Metrics for Editorial and Advertising Evaluation? (4)
- Session 7 - Methodological Developments: Audience Estimation Models & Methods (8)
- Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour (8)
- Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour (6)