First of all, a big thank you to everyone who has sent in a synopsis for the London forum – true to form, there was a big rush at the closing date.  The synopses are now being reviewed by the Programme Committee and a final selection will be made by the end of April.  The selection will be quite a substantial task, given both the quality and number of submissions received, so it augurs well for London.

In the meantime here are a couple of articles that have caught my eye this month.  The first looks at the potential collision course of rapidly developing native advertising and programmatic trading:

http://www.themediabriefing.com/article/this-is-the-year-native-and-programmatic-collide-what-will-that-mean-for-publishers

The second is a free-to-read article from the Financial Times on the rise of ad-blocking: http://www.ft.com/cms/s/2/c84a647e-d3af-11e4-99bd-00144feab7de.html?segid=0100320#axzz3Vz1K5Rf0