Final preparations for the PDRF Symposium in Nice are truly underway!
The Steering Committee met in Greenwich, Connecticut, in April and made the difficult final selection of some 55 papers from well over 100 submitted.
Presentations will confront the current issues of measuring audiences, and monitoring consumers’ behaviour and motivations, in an increasingly complex media environment.
Can the measurement measure up?
We will hear from media publishers, digital providers, research firms and advertising agencies: from colleagues working around the world, from Australia to Russia. All this comes together in sessions covering
- How established media audience surveys are adapting to the new requirements
- New work on mobile devices and apps
- Current data integration strategies
- New approaches to measuring advertising impact and ROI
- New methods for attribution of the relative role of paid, owned and earned media
- Issues in media planning: Measuring OTS and viewability, valuing context and targeting in a media plan
- Evolving reader psychology and behaviour
In addition, there will be what promises to be a fascinating panel discussion with newspaper publishers, about paywalls and new business imperatives. Not forgetting the traditional review of developments around the world.
There will also be ample time for discussion from the floor, to which all delegates are invited to contribute.
Of course there will also be social events, including a Welcome Party and Prize Giving Dinner, and perhaps a little time to enjoy some Nice’s many attractions!