NICE 2013 Award Winning Papers
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[accordion][spoiler title=’Best Paper Overall’ id=’one’]
Best Paper Overall:
Crossplatform Sales Impact: Cracking the Code
Caryn Klein*, Time Inc. and Leslie Wood*, Nielsen Catalina Solutions
(Kate Sirkin) Richard Silman, Leslie Wood, Scott McDonald, Andy Brown, Caryn Klein
Runners-up:
Australia: Building a 21st Century Readership Survey
Andrew Green*, Ipsos MediaCT and Heather White*, Newscorp Australia
OTSA: Opportunity to See Advertising in Newspapers / Magazines
Irena Petric*, NOM, Alke Bassler*, GfK Intomart and Kenneth Gopal, ABF Research:
[/spoiler] [spoiler title=’Best Presentation’ id=’two’]Best Presentation:
The DNA of the New Magazine Reader
Peter Callius*, Morgan Sandström and Eva Springmann TNS SIFO
Richard Silman, Peter Callius,Scott McDonald, Andy Brown
Runners-up:
Digital Editions: Modeling Reach and Frequency
Julian Baim*, Martin Frankel, James Collins, Joseph Agresti, Seth Cohen, GfK MRI, Britta Cleveland,
Meredith Corp., Marlene Greenfield, Hearst Corp., Caryn Klein, Time Inc., Scott McDonald, Condé Nast
Impacts of the Mobile Revolution
Kristin Luck*, Decipher
[/spoiler] [spoiler title=’Best Technical Paper’ id=’three’]Best Technical Paper:
Mobile Magazine App Audience Analysis
Jim Collins*,GfK MRI and Pete Doe, The Nielsen Company
Jim Collins, Richard Silman, Scott McDonald and Andy Brown
Runners-up:
Digital Editions: Modeling Reach and Frequency
Julian Baim*, Martin Frankel, James Collins, Joseph Agresti, Seth Cohen, GfK MRI, Britta Cleveland,
Meredith Corp., Marlene Greenfield, Hearst Corp., Caryn Klein, Time Inc., Scott McDonald, Condé Nast
Two Ways to Measure Display Ad Viewability
Douglas de Jager*, spider.io
[/spoiler] [spoiler title=’Most Useful Personally’ id=’four’]Most Useful Personally:
Passive Measurement of Print Revisited
Jay Mattlin* and James Gagen, GfK MRI
Richard Silman, Jay Mattlin, Scott McDonald, Andy Brown
Runners-up:
Measuring a Media Brand Across Platforms
Berit Puggaard*, TNS Gallup and Paul Melbye*, JP/Politikens Hus
Magazine Reading in the Attention Economy
Scott McDonald*, Condé Nast, Jim Spaeth and Alice Sylvester, Media Behavior Institute
[/spoiler] [spoiler title=’Best Newcomer’ id=’five’]Best Newcomer:
Closing the Loop on Digital Reach & Frequency
Fred Leach*, Facebook Inc.
Richard Silman, Fred Leach, Scott McDonald, Andy Brown
Runners-up:
Investigating Effectiveness: G+J Success Barometer
Frank Vogel and Christoph Danne*, Gruner & Jahr AG & Co. KG
Impact of the Mobile Revolution
Kristin Luck*, Decipher
Beyond ‘How Many?’: Performance Drivers in Digital Issues
Rory O’Flynn* and Tatiana Gabor, Time Inc
[/spoiler] [spoiler title=’Best New Idea’ id=’six’]
Best New Idea:
3 X New – Magazine Research in Norway
Adina Broady Aasebø*, Aller Media, Ingvar Sandvik*, Knut-Arne Futsæter and Tore Østnes, TNS Gallup
Richard Silman, Ingvar Sandvik, Scot McDonald, Andy Brown
Runners-up:
Browsing@Work: Significance for Online ROI Evaluation
Frank Hedler, Marion Appel*, Norbert Wirth, GfK
The Power of Community-Oriented Marketing
David Shiffman*, MediaVest USA
[/spoiler] [spoiler title=’Programme Chairman’s Prize’ id=’seven’]Programme Chairman’s Prize:
OTSA: Opportunity to See Advertising in Newspapers / Magazines
Irena Petric*, NOM, Alke Bassler*, GfK Intomart and Kenneth Gopal, ABF Research
Richard Silman, Irena Petric, Scott McDonald, Alke Bassler, Andy Brown
[/spoiler][/accordion]
* denotes presented paper in Nice