Newspaper publishers in the UK are increasingly interested in exploring attention-based metrics. With this in mind, The Guardian newspaper has just re-launched its website: http://www.thedrum.com/news/2015/01/28/guardian-overhauls-site-anticipation-publishers-selling-ads-based-time
Measurement of the engagement with media content, however that may be defined, features heavily in stakeholder ambitions for a new audience measurement system in the UK. Tenders are currently being considered.
The value of engagement is just one of the topics highlighted in the Call for Synopses for the next PDRF in London in October 2015: Media Invention and Reinvention. If you haven’t had a chance yet, please take a look here: https://www.asiarchive.com/call-for-synopses/ Submissions are requested by 16th March 2015.