The next Publishing and Data Research Forum will meet in London on the 17-20 October 2015 – registration is now open.

This is the opportunity for media owners, media planners, advertisers and measurement companies to share experience and expertise on the key questions facing media research, media planning and media buying and the media industry itself. The focus is the published media – newsbrands and magazines across all platforms.

We are very pleased to announce that Sir Martin Sorrell will be our keynote speaker – addressing the 2015 Forum at the end of the session on Monday 19 October.

What we’ll cover….

Here’s our outline programme. Over the three days of conference in London 2015 the sessions will cover:

Hard choices: Can we still afford quality?

A provocative session which looks at whether we are measuring the right things, particularly when it comes to cross-platform planning, and how this needs to evolve. How are different markets responding to the challenge to measure more and more, particularly given financial constraints? This session will also include the latest news from Canada and the United Kingdom on the reinvention of audience measurement in practice. Papers from Sweden and France will look to the future will regard to evolving metrics and passive measurement.
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Better methods, making progress.

The latest developments from around the world, including new work to improve data reliability and address response bias.
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Cross-media across the world.

Experiences in delivering a complete view of mobile consumption across print, web and app based platforms. Papers span the cross-platform models being developed by countries such as the Netherlands, Norway and Switzerland; solutions to the specific challenges of measuring mobile and tablet; a publisher’s perspective from Time Inc.; and a paper demonstrating the enhanced value of advertising with a combination of print and digital. The biennial overview of audience measurement around the world compiled by the PDRF will also be presented in this session.
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Feeding the machine: programmatic solutions.

To quote one paper’s title this is about “robust research on the frontline of programmatic” with a focus on the quality of our inputs. Issues of accountability and transparency in the digital supply chain are tackled from a number of angles. This session will also cover big data and data integration.
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Audience engagement: the next generation.

The number of submissions in this category demonstrates that quantifying the value of publisher content has never been more important. This session brings us up to date on the latest work, including how to develop the range of online metrics available to give a better understanding of different types of online readers and their value to advertisers.
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Stimulating brand conversations & driving sales.

This session offers a range of papers on social media and how to understand and measure its role in marketing, including papers from Facebook and Keller Fay. This segues with a broader look at how publishers prove Return on Investment. This will include detail on how the models to demonstrate ROI are evolving; specific insights into the role of mobile in marketing; and a paper on how to take account of time to maximise impact in the digital space.
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Why you need to be there…

Delegates often return to present work which has been directly inspired by ideas from previous Forum. There is no better conference to take stock and move forward with regard to the research and measurement issues underpinning investment in the published media.
This is the chance to find out how others are around the world are tackling shared challenges – not just at a superficial level, but with practical detail and thoughtful depth.

What sets the PDRF apart?

  • The quality of papers and presentations. Proposed papers are peer reviewed by a panel of subject matter experts. Only the best proposals are accepted. Programme participants must write a formal paper that is published as part of the PDRF’s extensive reference source www.pdrf.net
  • No commercial bias The PDRF is self-funding with no obligation to promote the commercial interests of any party. “Sales pitches” are strongly discouraged.
  • Critical discussion of the papers. One of the key features of the PDRF is the time allowed for discussion and questions from the floor – and it really does happen, this is not a conference where the Chairman needs to plant questions.
  • Global PDRF brings together media industry practitioners from over 30 countries around the globe. We particularly welcome newcomers who have not participated in previous PDRF.

There will also be plenty of opportunities to network – please see our information pages for details of the social programme.

Timing

The Forum will begin with a welcome reception on the evening of Saturday 17th October and conclude with the Awards Ceremony and Dinner on the evening of Tuesday 20th October. Sessions will run from around 9.00 to 18.00 on each of Sunday, Monday and Tuesday. Registration will begin on Saturday afternoon and Presenters will be invited to rehearse from 13.00 on Saturday. For a more detailed timetable please see our information pages.

Hotel

We have found a real gem of a hotel for our Symposium venue, the Bloomsbury Hotel, a stone’s throw from the British Museum and close to London’s theatreland and vibrant restaurant area. For those of you who are interested here is the impressive history of the building.
We highly recommend staying at the hotel, or otherwise in nearby hotels, as the traffic situation in Central London could make a journey from further afield during the morning and evening rush hours take up to 60 minutes.
We have a limited number of rooms, available on a strictly first come, first served basis, to be booked directly through us at a guaranteed rate of £250, single occupancy and £260 – double occupancy a night, including breakfast and taxes.
Outline programme
Practical information – including timetable, location and what’s included
Registration and booking

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