The pressure on industry audience measurement in Europe seems to be growing. In Belgium the CIM tender for press audience measurement has been halted amid divisions between the newspapers and magazines as to what shape the future survey should take: http://www.mm.be/news-nl-6073-persbereik-de-newsbrands-willen-hun-eigen-studie
Meanwhile in Great Britain an RFP is about to be issued for the new service planned for 2016 which will measure published media across multiple platforms: http://mediatel.co.uk/newsline/2014/10/20/newspaper-industry-sets-date-for-new-audience-measurement/
In the Netherlands, NOM has now published a prediction model for advertising reach in newspapers and magazines. The model has been incorporated in the media planning systems for newspapers and magazines. The brochure, the press release, the presentation and the Q&A can be downloaded at the website of NOM (www.nommedia.nl).
In Australia, the emma readership survey has launched a new geo-targeting tool enabling local area and consumer profiling at a very granular level: http://emma.com.au/geoemma/
If you have any audience measurement news you would like to see included in this report, please let me know at katherine@katherinepage.co.uk.