In a previous paper (Soong and de Montigny (2003a)), we presented a data fusion algorithm called predictive isotonic fusion. This is a rapid fusion-on-the-fly method that is optimized for a target group, while preserving sample sizes and media currencies. This paper examines how this algorithm can be enhanced in the context of analyzing multi-media television-print schedules though the incorporation of print-related information. We showed that this was indeed the case

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