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Publishing and Data Research Forum | PADRF
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  • asi Conferences
  • Past Papers (PDRF)
    • 2017: Madrid
    • 2015: London
    • 2013: Nice
    • 2011: San Francisco
    • 2009: Valencia
    • 2007: Vienna
    • 2005: Prague
    • 2003: Cambridge, Massachusetts
    • 2001: Venice
    • 1999: Florence
    • 1997: Vancouver
    • 1995: Berlin
    • 1993: San Francisco
    • 1991: Hong Kong
    • 1988: Barcelona
    • 1985: Salzburg
    • 1983: Montreal
    • 1981: New Orleans
  • Authors
  • Topics
  • Contact
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Arbeitsgemeinschaft Media-Analyse EV (AG.MA)

A REPORT ON EXPERIMENTS IN FUSION IN THE “OFFICIAL” GERMAN MEDIA RESEARCH (AG.MA)

Symposium: 1985: Salzburg, Session 6 - Intermedia Comparisons and Fusions
Authors: Scheler, Hans-Erdmann, Wiegand, Jurgen
Organisations: Arbeitsgemeinschaft Media-Analyse EV (AG.MA)
Topics: Fusion and Modelling

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THE NEW MEDIA ANALYSIS MODEL IN GERMANY

Symposium: 1985: Salzburg, Session 1 - Comparative Methodologies and Major Changes Since Montreal
Authors: Scheler, Hans-Erdmann, Speetzen, Rolf
Organisations: Arbeitsgemeinschaft Media-Analyse EV (AG.MA), Axel Springer Verlag AG
Topics: Industry Issues, Survey Descriptions

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THE AG.MA MODEL

Symposium: 1983: Montreal, Session 8 - Models and predictions
Authors: Wendt, Friedrich
Organisations: Arbeitsgemeinschaft Media-Analyse EV (AG.MA)
Topics: Fusion and Modelling, Readership Model

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MULTI-STAGE EXPERIMENTS IN QUESTIONNAIRE SURVEY METHODOLOGY FOR MAGAZINES IN THE AG. MA NATIONAL READERSHIP SURVYS: FINDINGS AND CONSEQUENCES

Symposium: 1983: Montreal, Session 5 - Technical issues: title recognition, screens and filters, and bias
Authors: Hess, Eva-Maria, Scheler, Hans-Erdmann
Organisations: Arbeitsgemeinschaft Media-Analyse EV (AG.MA), Media Markt Analysen
Topics: Questionnaire Design

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