“Optimization of target reach according to media contact data� is one of the most fundamental subjects in the media research area for which we do not have enough measures yet. Among various factors which make solutions difficult, it can be pointed out that media contact data itself is not sufficient – ideally speaking, single source data that has both large sample size and enough research items should be available, though it won’t be achieved owing to economical or physical reason. These days while solutions using data fusion are proposed, the measures for the following issues are being improved.

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