SAMPLING CONSIDERATIONS WITH SINGLE SOURCE DATA
Symposium: 1993: San Francisco, Session 3 - Other important issues
Authors: Coffey, Steve, Joyce, Timothy
Organisations: Nielsen Household Services
Topics: Sampling
THE ROAD TO ACCOUNTABILITY – IF WE TAKE IT, THEY WILL FOLLOW
Symposium: 1993: San Francisco, Session 3 - Other important issues
Authors: Warrens, Robert
Organisations: J Walter Thompson
Topics: Advertising Effects
WE HAVE TRAVELLED TO THE MOON AND NOW WE KNOW IT WASN’T WORTH THE EFFORT – OR DO WE? WAS IT WORTH TRAVELLING TO THE MOON?
Symposium: 1993: San Francisco, Session 3 - Other important issues
Authors: Schmutz, Rene
Organisations: WEMF, REMP
Topics: Data Collection
THE ADVERTISING IMPACT OF MAGAZINES WHEN USED IN CONJUNCTION WITH TELEVISION
Symposium: 1993: San Francisco, Session 3 - Other important issues
Authors: Confer, Marian
Organisations: Magazine Publishers of America
Topics: Advertising Effects, Inter-media Comparison