Alternative uses of magazine covers as prompt aids
Symposium: 1995: Berlin
Authors: Joyce, Timothy, Napior, David
Organisations: Roper Starch Worldwide
Topics: Questionnaire Design
SAMPLING CONSIDERATIONS WITH SINGLE SOURCE DATA
Symposium: 1993: San Francisco, Session 3 - Other important issues
Authors: Coffey, Steve, Joyce, Timothy
Organisations: Nielsen Household Services
Topics: Sampling
A NEW FULL THROUGH-THE-BOOK STUDY
Symposium: 1988: Barcelona, Session 4 - Validation and realiability
Authors: Joyce, Timothy
Organisations: Mediamark Research Inc
Topics: Readership Model, Validity
How are we doing?
Symposium: 1985: Salzburg, Session 8 - How Are We Doing?
Authors: Joyce, Timothy
Topics: General
THE MEASUREMENT OF MAGAZINE PAGE EXPOSURES
Symposium: 1985: Salzburg, Session 7 - Qualitative Issues
Authors: Joyce, Timothy
Organisations: Mediamark Research Inc
Topics: Page Exposure
A COMPARISON OF RECENT READING AND FULL THROUGH-THE BOOK
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Joyce, Timothy
Organisations: Mediamark Research Inc
Topics: Readership Model, Survey Descriptions
PLACES OF READING
Symposium: 1983: Montreal, Session 7 - The qualitative aspects
Authors: Joyce, Timothy
Organisations: Mediamark Research Inc
Topics: Quality of Reading
The level of magazine reading
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Joyce, Timothy
Organisations: Mediamark Research Inc
Topics: Validity