In this paper, which takes its findings from the 2007 edition of the Summary of Current Readership Research, the detailed
compendium of print audience measurement methods currently in use around the world, we present the emerging trends and a
round-up of recent developments country by country, as reported to us by the many contributors to the Summary.
Our thanks are due to all correspondents who provided the necessary information about the 95 national readership surveys,
which are included in the main part of the Summary, and about the 60-plus other readership surveys, which deal mainly with
specialist populations and are listed in a special section towards the back of the document.


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