How print advertising works (with an emphasis on magazines) – a review of the evidence
Symposium: 1997: Vancouver, Session 8 - Performance of Media
Authors: Consterdine, Guy
Organisations: Guy Consterdine Associates
Topics: Advertising Effects, Inter-media Comparison
The immediate and broader implcations of the adtrack studies
Symposium: 1997: Vancouver, Session 8 - Performance of Media
Authors: Smith, Alan
Organisations: FIPP
Topics: Advertising Effects, Inter-media Comparison
Standing up to be counted : measured effects of magazine advertising
Symposium: 1997: Vancouver, Session 8 - Performance of Media
Authors: Pollard, Lisa
Organisations: Taylor Nelson AGB
Topics: Advertising Effects
Response not readership is print’s major problem
Symposium: 1997: Vancouver, Session 8 - Performance of Media
Authors: Ephron, Erwin
Organisations: Ephron, Papazian & Ephron, Inc.
Topics: Advertising Effects
Reading in competition
Symposium: 1997: Vancouver, Session 7 - Accountability Intermedia Comparisons
Authors: Faasse, John, Van Meerem, Leendert
Organisations: gfk Intomart, Initiative Media
Topics: Advertising Effects, Data Collection, Inter-media Comparison
Does exposure to press really move sales of a FMCG brand?
Symposium: 1997: Vancouver, Session 7 - Accountability Intermedia Comparisons
Authors: Moorthy, Ravi, Tripathi, Praveen
Organisations: Chaitra Leo Burnett, MARG Marketing and Research Group Pvt. Ltd.
Topics: Advertising Effects, Inter-media Comparison
Promoting print by means of a multi-media survey
Symposium: 1997: Vancouver, Session 7 - Accountability Intermedia Comparisons
Authors: Schmutz, Rene, Weibel, Erwin
Organisations: Publicitas, WEMF, REMP
Topics: Inter-media Comparison
The ad effect formula
Symposium: 1997: Vancouver, Session 7 - Accountability Intermedia Comparisons
Authors: Speetzen, Rolf
Organisations: Axel Springer Verlag AG
Topics: Advertising Effects, Inter-media Comparison
Newspaper sections – a challenge to media planning
Symposium: 1997: Vancouver, Session 6 - Can We Do More and Can We Do It Better
Authors: Arnaa, Kristian, Randrup, Rolf
Organisations: Gallup, Denmark
Topics: Sections Readership
Measuring the world wide web
Symposium: 1997: Vancouver, Session 6 - Can We Do More and Can We Do It Better
Authors: Maroney, Denman
Organisations: DMB&B
Topics: Multi-platform Measurement