EDITORIAL RESEARCH ON A SYNDICATED BASIS
Symposium: 1983: Montreal, Session 9 - Other uses of audience research
Authors: Bennike, Sigurd
Organisations: Danske Media Komite
Topics: Editorial Research
ADIMPACT: A MULTI-MEDIA AD EFFECTIVENESS MEASUREMENT METHOD
Symposium: 1983: Montreal, Session 9 - Other uses of audience research
Authors: Corder, Clive
Organisations: Market Research Africa
Topics: Advertising Effects, Inter-media Comparison
PRESS VERSUS TV: READERS ARE BETTER CONSUMERS THAN ARE TV VIEWERS
Symposium: 1983: Montreal, Session 9 - Other uses of audience research
Authors: Jannacone, Constantino
Organisations: Rusconi Editore
Topics: Inter-media Comparison
HOW PEOPLE ARE INVOLVED IN TV AND MAGAZINE ADVERTISING
Symposium: 1983: Montreal, Session 9 - Other uses of audience research
Authors: Kodratoff, Laure, Laborie, Jean-Louis
Organisations: L'Express, SOFRES
Topics: Advertising Effects, Inter-media Comparison
THE MODELLING OF READERSHIP BEHAVIOUR
Symposium: 1983: Montreal, Session 8 - Models and predictions
Authors: Perry, Jane, Sumner, Paul
Organisations: Davidson Pearce Ltd, Newsweek
Topics: Fusion and Modelling
A COMPARISON OF REACH AND FREQUENCY ESTIMATES: SINGLE VERSUS DUAL INTERVIEW APPR
Symposium: 1983: Montreal, Session 8 - Models and predictions
Authors: Frankel, Martin, Richard, Adam
Organisations: Bernard Baruch College, City University of New York, Simmons Market Research Bureau
THE AG.MA MODEL
Symposium: 1983: Montreal, Session 8 - Models and predictions
Authors: Wendt, Friedrich
Organisations: Arbeitsgemeinschaft Media-Analyse EV (AG.MA)
Topics: Fusion and Modelling, Readership Model
MAKING THE MOST OF MEDIA ANALYSES
Symposium: 1983: Montreal, Session 8 - Models and predictions
Authors: Speetzen, Rolf, Wenzel, Wilfried
Organisations: Axel Springer Verlag AG
Topics: Analysis Issues
CLUSTERING TECHNIQUES
Symposium: 1983: Montreal, Session 8 - Models and predictions
Authors: Santini, Gilles
Organisations: IMS France
Topics: Analysis Issues
AN APPROACH TO A MAGAZINE AUDIENCE PREDICTION MODEL
Symposium: 1983: Montreal, Session 8 - Models and predictions
Authors: Agostini, Jean-Michel, Boisson, Gilles
Organisations: Intermarco-Conseil
Topics: Fusion and Modelling