The impact of measurement techniques on magazine audience levels
Symposium: 1995: Berlin, Session 4 - Comparison of Methods
Authors: Eadie, Wayne, McGlathery, Donald G
Organisations: Newsweek, Petersen Publishing
Topics: Survey Descriptions
DOES TITLE CONFUSION AFFECT MAGAZINE AUDIENCE LEVELS?
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: McGlathery, Donald G
Organisations: Petersen Publishing
Topics: Questionnaire Design, Readership Model