Effect of time spent out of home on sampling design and press readership measurement
Symposium: 1997: Vancouver, Session 12 - Can Do It Better Technology
Authors: Dupont, Francoise, Gitschel, Matthias
Organisations: Centre d'Etude des Supports de Publicità (CESP), Ipsos Medias, France
Topics: Inter-media Comparison, Sampling
Response rates and respondent’s profile in french readershp surveys
Symposium: 1995: Berlin, Session 5 - Response Rates
Authors: Dupont, Francoise
Organisations: Centre d'Etude des Supports de Publicità (CESP)
Topics: Response Rates
A NEW APPROACH TO THE ROLE OF THE PRESS IN MULTI-MEDIA STRATEGY AS SHOWN BY THE CESP MULTI-MEDIA TIME-BUDGET
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Dupont, Francoise, Raimondi, Dina
Organisations: Centre d'Etude des Supports de Publicità (CESP), TMPR
Topics: Inter-media Comparison