Measuring newspapers as media brands
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Batson, Edwin, Mallett, Daniel, Traub, Jane
Organisations: Scarborough Research Corporation
Topics: Digital Platforms, Multi-platform Measurement, Questionnaire Design
Consumer opinions of on-line newspaper brands
Symposium: 2007: Vienna, Session 10 - Print Media as Brands
Authors: Lindner, Gregg, Mallett, Daniel, Traub, Jane
Organisations: Scarborough Research Corporation
Topics: Multi-platform Measurement
Newspaper Readership: Further Investigation on Questionnaire Wording Related to Internet-published Newspapers and its Impact on Newspaper Audience Estimates
Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Lindner, Gregg, Traub, Jane
Organisations: Scarborough Research Corporation
Topics: Multi-platform Measurement, Newspaper Measurement
How question wording impacts newspapers estimates: traditional vs. online
Symposium: 2003: Cambridge, Massachusetts, Session 5 - Internet Effects
Authors: Lindner, Gregg, Traub, Jane
Organisations: Scarborough Research Corporation
Topics: Multi-platform Measurement, Questionnaire Design
The internet as a medium
Symposium: 2001: Venice, Session 8 - The Digital Landscape the Internet as a Medium and as a Measurement Tool
Authors: Lindner, Gregg, Traub, Jane
Organisations: Scarborough Research Corporation
Topics: Multi-platform Measurement