Online Print Publications and the Viability of Charging for Online Content
Symposium: 2009: Valencia, Session 1 - The Changing Scene
Authors: D'Amico, Ted, Lee-LeGassick, Kelsey, Shullman, Robert, Vogel, Judy
Organisations: Ipsos Mendelsohn, PHD USA
Topics: Digital Platforms, Industry Issues, Inter-media Comparison, Multi-platform Measurement
A new paradigm for measuring engagement
Symposium: 2007: Vienna, Session 9 - Print Engagement
Authors: D'Amico, Ted
Organisations: Mediamark Research Inc
Topics: Advertising Effects, Page Exposure, Quality of Reading
Mri’s qualitative measures
Symposium: 2003: Cambridge, Massachusetts, Session 4 - Quality of Reading
Authors: D'Amico, Ted
Organisations: Mediamark Research Inc
Topics: Quality of Reading