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Publishing and Data Research Forum | PADRF
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  • asi Conferences
  • Past Papers (PDRF)
    • 2017: Madrid
    • 2015: London
    • 2013: Nice
    • 2011: San Francisco
    • 2009: Valencia
    • 2007: Vienna
    • 2005: Prague
    • 2003: Cambridge, Massachusetts
    • 2001: Venice
    • 1999: Florence
    • 1997: Vancouver
    • 1995: Berlin
    • 1993: San Francisco
    • 1991: Hong Kong
    • 1988: Barcelona
    • 1985: Salzburg
    • 1983: Montreal
    • 1981: New Orleans
  • Authors
  • Topics
  • Contact
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Knowledge Networks, Inc

Identifying key metrics for magazine planning

Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Baron, Roger B., Cleveland, Britta, Edge, Justin, Ware, Britta C.
Organisations: Foote Cone & Belding, Knowledge Networks, Inc, Meredith Corporation
Topics: Advertising Effects, Quality of Reading

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Reader involvement: who? what? where?

Symposium: 2003: Cambridge, Massachusetts, Session 4 - Quality of Reading
Authors: Cleveland, Britta, Ware, Britta C.
Organisations: Knowledge Networks, Inc, Reader's Digest Association
Topics: Advertising Effects, Quality of Reading

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Measuring magazine reading via the internet: testing the effect of number of titles and other questionnaire desgn issues

Symposium: 2001: Venice, Session 8 - The Digital Landscape the Internet as a Medium and as a Measurement Tool
Authors: Goerlich, Bruce, Mattlin, Jay A.
Organisations: Knowledge Networks, Inc, Starcom Media Vest Group
Topics: Internet (as data collection tool), Questionnaire Design

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