Reader involvement: who? what? where?
Symposium: 2003: Cambridge, Massachusetts, Session 4 - Quality of Reading
Authors: Cleveland, Britta, Ware, Britta C.
Organisations: Knowledge Networks, Inc, Reader's Digest Association
Topics: Advertising Effects, Quality of Reading
QUANTIFYING THE QUALITIES: SHOULD WE MEASURE CONTACTS OR RELATIONSHIPS OR BOTH?
Symposium: 1993: San Francisco, Session 9 - Qualitative measures
Authors: Minter, Christopher
Organisations: Reader's Digest Association
Topics: Quality of Reading
MAGAZINE PAGE EXPOSURE IN ITALY
Symposium: 1985: Salzburg, Session 7 - Qualitative Issues
Authors: Denon, Liliana, Porati, Anna
Organisations: Analisi e Ricerche, Reader's Digest Association
Topics: Page Exposure
EFFECT OF NON-RESPONSE ON AUDIENCE LEVELS
Symposium: 1983: Montreal, Session 5 - Technical issues: title recognition, screens and filters, and bias
Authors: Heimann, Claude A
Organisations: Reader's Digest Association
Topics: Response Rates
Some rotation effects in the British survey
Symposium: 1981: New Orleans, Session 3 - Filters, visual aids and rotation
Authors: Whitley, Edward
Organisations: Reader's Digest Association
Topics: Questionnaire Design