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Publishing and Data Research Forum | PADRF
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  • asi Conferences
  • Past Papers (PDRF)
    • 2017: Madrid
    • 2015: London
    • 2013: Nice
    • 2011: San Francisco
    • 2009: Valencia
    • 2007: Vienna
    • 2005: Prague
    • 2003: Cambridge, Massachusetts
    • 2001: Venice
    • 1999: Florence
    • 1997: Vancouver
    • 1995: Berlin
    • 1993: San Francisco
    • 1991: Hong Kong
    • 1988: Barcelona
    • 1985: Salzburg
    • 1983: Montreal
    • 1981: New Orleans
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RSMB Audience Research Ltd

The Reinvention of JICREG

Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Donaldson, Keith, Ford, Kirsty
Organisations: JICREG, RSMB Audience Research Ltd
Topics: Fusion and Modelling, Newspaper Measurement, Readers-per-copy(RPC)

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Touchpoints: integration for multi-media planning

Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: O'Sullivan, Noel, Wilcox, Steve
Organisations: RSMB Audience Research Ltd
Topics: Fusion and Modelling, Inter-media Comparison

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Multi-media reach and frequency analysis

Symposium: 1997: Vancouver, Session 4 - Fusion and Modelling
Authors: Johnson, Hugh, Wilcox, Steve
Organisations: Channel 4 Television, RSMB Audience Research Ltd
Topics: Analysis Issues, Inter-media Comparison

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Data fusion in the british national readership survey – an experiment

Symposium: 1995: Berlin, Session 7 - Fusion and Modelling
Authors: Carpenter, Ron, Wilcox, Steve
Organisations: Mirror Group Newspapers, RSMB Audience Research Ltd
Topics: Fusion and Modelling

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ARE ALL THOSE CALL-BACKS REALLY NECESSARY?

Symposium: 1985: Salzburg, Session 4 - Technical Issues (Part 2)
Authors: Frankel, Lester R, Vorster, Hans
Organisations: RSMB Audience Research Ltd, Totum Audits & Surveys Inc.
Topics: Response Rates

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