In those time where sales by issue are not in an increasing trend in France, even if they are balanced with very good levels of subscription , and where distribution network are dealing with bad economic situation, the News Magazine Syndicate (SPMI) has decided to go further on reflection about optimisation of sales, and share his effort with the national company for press delivery (NMPP). As using only geomarketing datas revealed to be insufficiently helpful , Reseauscopie is based on a better knowledge of selling points structure.
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: De Langhe, Elisabeth, Moreau, Antoine
Organisations: Ipsos Medias, France, Ipsos Novaction
Topics: Targetting / Segmentation