Magazine audience measurement in the United States – a brief history and review of current methods
Symposium: 1981: New Orleans, Session 1 - Current Practices across the world
Authors: Banik, Douglas
Organisations: Advertising Research Foundation
Topics: General, Readership Model, Survey Descriptions
Current media research techniques in West Germany – the MA method
Symposium: 1981: New Orleans, Session 1 - Current Practices across the world
Authors: Rothermundt, Hans - Jurgen
Organisations: Burda GmbH
Topics: General, Readership Model, Survey Descriptions
Multi-media research in the Netherlands
Symposium: 1981: New Orleans, Session 1 - Current Practices across the world
Authors: Elzinga, Hans
Organisations: ADMEDIA BV
Topics: Survey Descriptions
Current practices in Finland
Symposium: 1981: New Orleans, Session 1 - Current Practices across the world
Authors: Haukatsalo, Jean, Takanen, Markku
Organisations: Finnpanel OY, Suomen Gallup OY
Topics: Survey Descriptions
Syndicated readership research in France
Symposium: 1981: New Orleans, Session 1 - Current Practices across the world
Authors: Leterrier, Jean-Pierre
Organisations: Burson-Marsteller
Topics: Survey Descriptions
Media research in the Republic of Ireland
Symposium: 1981: New Orleans, Session 1 - Current Practices across the world
Authors: Meagher, John F
Organisations: Irish Marketing Surveys Ltd
Topics: Survey Descriptions
The funding system of the south african advertsing research foundation
Symposium: 1981: New Orleans, Session 1 - Current Practices across the world
Authors: Venter, Casper
Organisations: SAARF
How South African methodology differs
Symposium: 1981: New Orleans, Session 1 - Current Practices across the world
Authors: Langschmidt, Wally
Organisations: Market Research Africa
The readership survey of the Italian periodical press
Symposium: 1981: New Orleans, Session 1 - Current Practices across the world
Authors: Jannacone, Constantino
Organisations: Corriere della Sera
Topics: Survey Descriptions