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Publishing and Data Research Forum | PADRF
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  • asi Conferences
  • Past Papers (PDRF)
    • 2017: Madrid
    • 2015: London
    • 2013: Nice
    • 2011: San Francisco
    • 2009: Valencia
    • 2007: Vienna
    • 2005: Prague
    • 2003: Cambridge, Massachusetts
    • 2001: Venice
    • 1999: Florence
    • 1997: Vancouver
    • 1995: Berlin
    • 1993: San Francisco
    • 1991: Hong Kong
    • 1988: Barcelona
    • 1985: Salzburg
    • 1983: Montreal
    • 1981: New Orleans
  • Authors
  • Topics
  • Contact
  • Search

Session 5 - From media opportunity to advertisement exposure and effect

A reader is a reader – or is she?

Symposium: 1981: New Orleans, Session 5 - From media opportunity to advertisement exposure and effect
Authors: Beudert, Michele
Organisations: Mediamark Research Inc
Topics: Quality of Reading

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The value of media exposures

Symposium: 1981: New Orleans, Session 5 - From media opportunity to advertisement exposure and effect
Authors: Speetzen, Rolf
Organisations: Axel Springer Verlag AG
Topics: Quality of Reading

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Media quality measurements in national media surveys

Symposium: 1981: New Orleans, Session 5 - From media opportunity to advertisement exposure and effect
Authors: Muller-Veeh, Dieter
Organisations: Verlang Das Beste
Topics: Quality of Reading

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Calibrating quality of reading

Symposium: 1981: New Orleans, Session 5 - From media opportunity to advertisement exposure and effect
Authors: Hansen, Jochen, Tennstadt, Friedrich
Organisations: Institut für Demoskopie Allensbach
Topics: Quality of Reading

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Reader attitudes and expectations

Symposium: 1981: New Orleans, Session 5 - From media opportunity to advertisement exposure and effect
Authors: Bennike, Sigurd
Organisations: Danske Media Komite
Topics: Editorial Research, Quality of Reading

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Some measurement of reading quality

Symposium: 1981: New Orleans, Session 5 - From media opportunity to advertisement exposure and effect
Authors: Denon, Liliana
Organisations: Analisi e Ricerche
Topics: Quality of Reading

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