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Publishing and Data Research Forum | PADRF
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  • asi Conferences
  • Past Papers (PDRF)
    • 2017: Madrid
    • 2015: London
    • 2013: Nice
    • 2011: San Francisco
    • 2009: Valencia
    • 2007: Vienna
    • 2005: Prague
    • 2003: Cambridge, Massachusetts
    • 2001: Venice
    • 1999: Florence
    • 1997: Vancouver
    • 1995: Berlin
    • 1993: San Francisco
    • 1991: Hong Kong
    • 1988: Barcelona
    • 1985: Salzburg
    • 1983: Montreal
    • 1981: New Orleans
  • Authors
  • Topics
  • Contact
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Session 6 - New Measurement Tools

Embracing technology in readership surveys

Symposium: 2007: Vienna, Session 6 - New Measurement Tools
Authors: Greene, David, Impedovo, Domenico
Organisations: BMRB International
Topics: Internet (as data collection tool)

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Online data collection – solution or band-aid?

Symposium: 2007: Vienna, Session 6 - New Measurement Tools
Authors: Crassweller, Anne, Thompson, Ivor, Williams, Don
Organisations: Consultant, NADbank
Topics: Internet (as data collection tool)

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Initial experiments with rfid technology

Symposium: 2007: Vienna, Session 6 - New Measurement Tools
Authors: Galin, Michal, Mattlin, Jay A., McLaren, Mark
Organisations: Mediamark Research Inc
Topics: Passive Measurement

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All possible worlds: advancing passive electronic measurement of readership

Symposium: 2007: Vienna, Session 6 - New Measurement Tools
Authors: Gluck, Adam, Pellegrini, Pasquale
Organisations: Arbitron Inc
Topics: Passive Measurement

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Daily reach and beyond

Symposium: 2007: Vienna, Session 6 - New Measurement Tools
Authors: Callius, Peter, Lithner, Anders
Organisations: Sifo Research International
Topics: Advertising Effects, Internet (as data collection tool), Readership Model

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Managing change and maintaining quality maintaining quality in the rapidly changing, cost pressured media measurement landscape

Symposium: 2007: Vienna, Session 6 - New Measurement Tools
Authors: Ivie, George, W, Torrieri, Anthony
Organisations: Media Rating Council
Topics: Industry Issues

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