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Publishing and Data Research Forum | PADRF
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  • asi Conferences
  • Past Papers (PDRF)
    • 2017: Madrid
    • 2015: London
    • 2013: Nice
    • 2011: San Francisco
    • 2009: Valencia
    • 2007: Vienna
    • 2005: Prague
    • 2003: Cambridge, Massachusetts
    • 2001: Venice
    • 1999: Florence
    • 1997: Vancouver
    • 1995: Berlin
    • 1993: San Francisco
    • 1991: Hong Kong
    • 1988: Barcelona
    • 1985: Salzburg
    • 1983: Montreal
    • 1981: New Orleans
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Session 9 - Other uses of audience research

MANAGEMENT USES OF SYNDICATED MAGAZINE AUDIENCE RESEARCH

Symposium: 1983: Montreal, Session 9 - Other uses of audience research
Authors: Tessier, Alain
Organisations: Mediamark Research Inc
Topics: General, Industry Issues

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APPLES AND READERSHIP – FOR PUBLISHERS

Symposium: 1983: Montreal, Session 9 - Other uses of audience research
Authors: Consterdine, Guy
Organisations: International Thomson Publishing Ltd
Topics: Analysis Issues, Editorial Research

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EDITORIAL RESEARCH ON A SYNDICATED BASIS

Symposium: 1983: Montreal, Session 9 - Other uses of audience research
Authors: Bennike, Sigurd
Organisations: Danske Media Komite
Topics: Editorial Research

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ADIMPACT: A MULTI-MEDIA AD EFFECTIVENESS MEASUREMENT METHOD

Symposium: 1983: Montreal, Session 9 - Other uses of audience research
Authors: Corder, Clive
Organisations: Market Research Africa
Topics: Advertising Effects, Inter-media Comparison

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PRESS VERSUS TV: READERS ARE BETTER CONSUMERS THAN ARE TV VIEWERS

Symposium: 1983: Montreal, Session 9 - Other uses of audience research
Authors: Jannacone, Constantino
Organisations: Rusconi Editore
Topics: Inter-media Comparison

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HOW PEOPLE ARE INVOLVED IN TV AND MAGAZINE ADVERTISING

Symposium: 1983: Montreal, Session 9 - Other uses of audience research
Authors: Kodratoff, Laure, Laborie, Jean-Louis
Organisations: L'Express, SOFRES
Topics: Advertising Effects, Inter-media Comparison

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