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Publishing and Data Research Forum | PADRF
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  • asi Conferences
  • Past Papers (PDRF)
    • 2017: Madrid
    • 2015: London
    • 2013: Nice
    • 2011: San Francisco
    • 2009: Valencia
    • 2007: Vienna
    • 2005: Prague
    • 2003: Cambridge, Massachusetts
    • 2001: Venice
    • 1999: Florence
    • 1997: Vancouver
    • 1995: Berlin
    • 1993: San Francisco
    • 1991: Hong Kong
    • 1988: Barcelona
    • 1985: Salzburg
    • 1983: Montreal
    • 1981: New Orleans
  • Authors
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Session 9 - Web Measurement and Marketing

Evolving models of online audience measurement: developments since vancouver

Symposium: 1999: Florence, Session 9 - Web Measurement and Marketing
Authors: McDonald, Scott
Organisations: Time Warner Inc.
Topics: Multi-platform Measurement

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Who was there? how many people have been there? a new approach of measuring the reach and user structure of web sites

Symposium: 1999: Florence, Session 9 - Web Measurement and Marketing
Authors: Pfleiderer, Rolf
Organisations: TNS Infratest GmbH
Topics: Multi-platform Measurement

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Hearts and minds – managing a newspaper brand in the digital age

Symposium: 1999: Florence, Session 9 - Web Measurement and Marketing
Authors: Asquith, Richard, Hague, Anita
Organisations: BMRB International, The Financial Times
Topics: Multi-platform Measurement

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Measuring print audiences via the internet

Symposium: 1999: Florence, Session 9 - Web Measurement and Marketing
Authors: Appel, Valentine, Elder, Andrew, Incalcatera, Tony
Organisations: Consultant, IntelliQuest
Topics: Internet (as data collection tool)

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