PLACES OF READING
Symposium: 1983: Montreal, Session 7 - The qualitative aspects
Authors: Joyce, Timothy
Organisations: Mediamark Research Inc
Topics: Quality of Reading
MPX – A STUDY OF MAGAZINE PAGE EXPOSURE
Symposium: 1983: Montreal, Session 7 - The qualitative aspects
Authors: Gropp, Marvin
Organisations: Magazine Publishers of America
Topics: Page Exposure
MATCHING MIND WITH MATTER
Symposium: 1983: Montreal, Session 7 - The qualitative aspects
Authors: Speetzen, Rolf, Wenzel, Wilfried
Organisations: Axel Springer Verlag AG
Topics: Quality of Reading
THE EFFECT OF PERMUTATIONS IN THE ORDER OF PRESENTATION OF MAGAZINES
Symposium: 1983: Montreal, Session 6 - Technical issues: non-response, title rotation and source or age of issue
Authors: Ichac, Jean-Bernard
Organisations: J Walter Thompson
Topics: Questionnaire Design
ROTATION EFFECTS IN SOUTH EAST ASIA
Symposium: 1983: Montreal, Session 6 - Technical issues: non-response, title rotation and source or age of issue
Authors: Minter, Christopher
Organisations: SRG
Topics: Questionnaire Design
ANALYSIS OF READERSHIP LEVELS BY AGE OF ISSUE
Symposium: 1983: Montreal, Session 6 - Technical issues: non-response, title rotation and source or age of issue
Authors: Withers, Hastings
Organisations: PMB Print Measurement Bureau, Canada
Topics: Readership Model
THE EFFECT OF AGE OF ISSUE AND ORIGIN OF COPY ON READERSHIP RESULTS
Symposium: 1983: Montreal, Session 6 - Technical issues: non-response, title rotation and source or age of issue
Authors: Langschmidt, Wally
Organisations: Market Research Africa
Topics: Readership Model
PUBLIC PLACE DISTRIBUTION; THE EFFECT ON MAGAZINE AUDIENCES OF FREE DISTRIBUTION IN SELECTED RECEPTION AREAS
Symposium: 1983: Montreal, Session 6 - Technical issues: non-response, title rotation and source or age of issue
Authors: Munn, Mark
Organisations: The Family Circle Inc.
Topics: Readership Model
TITLE RECOGNITION – IS IT A PROBLEM?
Symposium: 1983: Montreal, Session 5 - Technical issues: title recognition, screens and filters, and bias
Authors: Bermingham, John
Organisations: BMRB International
Topics: Questionnaire Design