MULTI-STAGE EXPERIMENTS IN QUESTIONNAIRE SURVEY METHODOLOGY FOR MAGAZINES IN THE AG. MA NATIONAL READERSHIP SURVYS: FINDINGS AND CONSEQUENCES
Symposium: 1983: Montreal, Session 5 - Technical issues: title recognition, screens and filters, and bias
Authors: Hess, Eva-Maria, Scheler, Hans-Erdmann
Organisations: Arbeitsgemeinschaft Media-Analyse EV (AG.MA), Media Markt Analysen
Topics: Questionnaire Design
EFFECTS OF DIFFERING METHODS ON THE LEVEL OF MAGAZINE READERSHIP FIGURES
Symposium: 1983: Montreal, Session 5 - Technical issues: title recognition, screens and filters, and bias
Authors: Tennstadt, Friedrich
Organisations: Institut für Demoskopie Allensbach
Topics: Questionnaire Design
THE EFFECTS OF CHANGE OF FILTERS
Symposium: 1983: Montreal, Session 5 - Technical issues: title recognition, screens and filters, and bias
Authors: Langhoff, Per
Organisations: IFK - Instituttet for Kommuikasjon a.s.
Topics: Questionnaire Design
EFFECTS OF INTERVIEWER – BIAS ON READERSHIP CLAIMS
Symposium: 1983: Montreal, Session 5 - Technical issues: title recognition, screens and filters, and bias
Authors: Schiller, Clark, Schreiber, Robert
Organisations: Time Inc.
Topics: Fieldwork, Questionnaire Design
THE EFFECTS OF CANDOUR IN RESPONDENT INSTRUCTIONS ON OVERCLAIMING OF MAGAZINE READERSHIP
Symposium: 1983: Montreal, Session 5 - Technical issues: title recognition, screens and filters, and bias
Authors: Schiller, Clark, Schreiber, Robert
Organisations: Time Inc.
Topics: Questionnaire Design
A NEW METHOD FOR THE NOP SURVEY – SOME ANALYSES
Symposium: 1983: Montreal, Session 5 - Technical issues: title recognition, screens and filters, and bias
Authors: Walstra, Bouke
Organisations: Weekbladpers b.v.
Topics: Survey Descriptions
EFFECT OF NON-RESPONSE ON AUDIENCE LEVELS
Symposium: 1983: Montreal, Session 5 - Technical issues: title recognition, screens and filters, and bias
Authors: Heimann, Claude A
Organisations: Reader's Digest Association
Topics: Response Rates
THE EFFECT OF CALL-BACKS
Symposium: 1983: Montreal, Session 5 - Technical issues: title recognition, screens and filters, and bias
Authors: McNair, Ian, Stroeven, Ron
Organisations: McNair Anderson Associates Pty Ltd
Topics: Response Rates
THE POTENTIAL CONTRIBUTION OF READERSHIP DIARY PANELS
Symposium: 1983: Montreal, Session 4 - Validity: panels and other approaches
Authors: Buck, S F, Spackman, Nigel
Organisations: AGB Research Plc, RSGB
Topics: Panel Research, Validity
COMPARISON BETWEEN INTERVIEW AND DIARY DATA ON NEWSPAPER READERSHIP
Symposium: 1983: Montreal, Session 4 - Validity: panels and other approaches
Authors: Stocks, John
Organisations: Marplan
Topics: Panel Research