Magazine readership and its measurement in 1983
Symposium: 1983: Montreal, Session 2 - Definitions and objectives of readership research
Authors: Lysaker, Richard
Organisations: Audits & Surveys
Topics: Readership Model
From far-fetched ideal to pratical usefulness: towards a better definition of readership
Symposium: 1983: Montreal, Session 2 - Definitions and objectives of readership research
Authors: Tchaoussoglou, Costa, Van Vliet, Joop L
Organisations: Cebuco, RTV-Combinatie
Topics: Readership Model
The formulation of readership survey objectives
Symposium: 1983: Montreal, Session 2 - Definitions and objectives of readership research
Authors: Allt, Brian
Organisations: Mirror Group Newspapers
Topics: Readership Model
How copies produce audience: the dynamic model
Symposium: 1983: Montreal, Session 2 - Definitions and objectives of readership research
Authors: Douglas, Stephen A.
Organisations: Newsweek
Topics: Readership Model
How a compositive method has overcome telescoping, prestige and replication in readership research
Symposium: 1983: Montreal, Session 2 - Definitions and objectives of readership research
Authors: Morgan, Roy
Organisations: Roy Morgan International
Topics: Readership Model
Comparative methodologies and major changes since New Orleans
Symposium: 1983: Montreal, Session 1 - Comparative methodologies and major changes since New Orleans
Authors: Meagher, John F
Organisations: Irish Marketing Surveys Ltd
Topics: Survey Descriptions
Readership surveys in France: a brief history from 1957 to 1983
Symposium: 1983: Montreal, Session 1 - Comparative methodologies and major changes since New Orleans
Authors: Antoine, Jacques
Organisations: Centre d'Etude des Supports de Publicità (CESP)
Topics: Survey Descriptions
German readership research from New Orleans to Montreal: small steps or a giant stride?
Symposium: 1983: Montreal, Session 1 - Comparative methodologies and major changes since New Orleans
Authors: Speetzen, Rolf
Organisations: Axel Springer Verlag AG
Topics: Survey Descriptions
The British national readership survey since New Orleans
Symposium: 1983: Montreal, Session 1 - Comparative methodologies and major changes since New Orleans
Authors: Todd, Peter
Organisations: JICNARS - see also NRS Ltd
Topics: Survey Descriptions