USING MULTIPLE MEDIA TO MAXIMISE RESPONSE RATES

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THE SEARCH FOR THE GOLD

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TOWARDS A GOLD STANDARD

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VALIDITY AND RELIABILITY: DEFINING THE PROBLEM

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DEVELOPMENT IN MAGAZINE AUDIENCE MEASUREMENTS IN THE US SINCE MONTREAL

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DEVELOPING A MAGAZINE READERSHIP VALIDATING TECHNIQUE

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THE AUDIENCE LEVELS PRODUCED BY THE “CLAIMED FIRST TIME READING” METHOD

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Magazine readership and its measurement in 1983

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The ARF certitude tests

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