MAGAZINE PAGE EXPOSURE IN ITALY
Symposium: 1985: Salzburg, Session 7 - Qualitative Issues
Authors: Denon, Liliana, Porati, Anna
Organisations: Analisi e Ricerche, Reader's Digest Association
Topics: Page Exposure
Some measurement of reading quality
Symposium: 1981: New Orleans, Session 5 - From media opportunity to advertisement exposure and effect
Authors: Denon, Liliana
Organisations: Analisi e Ricerche
Topics: Quality of Reading
A comparison of verbal and numerical frequency scales
Symposium: 1981: New Orleans, Session 4 - Frequency scales: their design and application
Authors: Denon, Liliana
Organisations: Analisi e Ricerche
Topics: Frequency of Reading
The effects of changing the filter
Symposium: 1981: New Orleans, Session 3 - Filters, visual aids and rotation
Authors: Denon, Liliana
Organisations: Analisi e Ricerche
Topics: Questionnaire Design