To mathematically manipulate or to make an accountable judgement? that is the question….while waiting for the wearable passive intermedia meter
Symposium: 1993: San Francisco, Session 10 - Fusion, modelling audience accumulation
Authors: Douglas, Stephen A.
Organisations: The Douglas/Jones Group
Topics: Fusion and Modelling, Passive Measurement
SOME BACKGROUND AND COMMENTS ON FCB’S UMPIRE AND PROTOTYPING ETC. IN THE USA UMPIRE: UNMEASURED MAGAZINE PROFILE-DISTANCE METHOD
Symposium: 1991: Hong Kong, Session 7 - Fusion Data Manipulation
Authors: Douglas, Stephen A.
Organisations: The Douglas/Jones Group
Topics: Fusion and Modelling
AN UPDATE ON ELECTRONIC MAGAZINE AUDIENE ESTIMATES
Symposium: 1991: Hong Kong, Session 4 - Data Collection
Authors: Douglas, Stephen A.
Organisations: The Douglas/Jones Group
Topics: Passive Measurement
THE MAGAZINE METER – 1995 : A REPORT OF THE WATCH METER SYSTEM
Symposium: 1988: Barcelona, Session 10 - Electronic measurement of magazine audiences
Authors: Douglas, Stephen A., Weinblatt, Lee
Organisations: The Douglas/Jones Group, The Pre-Testing Company
Topics: Passive Measurement
THE PROFIT-PER-COPY MODEL: MANAGING MAGAZINE TOTAL AUDIENCE FOR MAXIMUM PROFITABILITY
Symposium: 1988: Barcelona, Session 5 - Readership and circulation
Authors: Douglas, Stephen A., Mallett, Daniel
Organisations: Daniel Mallett Associates, The Douglas/Jones Group
Topics: Readers-per-copy(RPC)
THE AUDIENCE LEVELS PRODUCED BY THE “CLAIMED FIRST TIME READING” METHOD
Symposium: 1983: Montreal, Session 3 - Validity: concepts and experimentation
Authors: Douglas, Stephen A., Lysaker, Richard
Organisations: Audits & Surveys, Newsweek
Topics: First Reading, Validity
How copies produce audience: the dynamic model
Symposium: 1983: Montreal, Session 2 - Definitions and objectives of readership research
Authors: Douglas, Stephen A.
Organisations: Newsweek
Topics: Readership Model