Using casi-audio (computer assisted self interview with audio) in readership measurements

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Newspaper screening intervals: six months vs seven days

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How computerized interviewing eliminates the screen-in bias of follow-up questions

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HOW CHANGES IN SCREEN-INS AFFECT READS

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ANATOMY OF MAGAZINE AUDIENCE ESTIMATE: – THE ARF COMPARABILITY STUDY REVISITED

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THE EDITORIAL ENVIRONMENT CONTROVERSY

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READING REGULARITY AND INFLATION OF MAGAZINE AUDIENCE ESTIMATES

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HYPNOSIS AND TELESCOPING: SOME REDISCOVERED FACTS

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Telescoping: the skeleton in the recent reading closet

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