Changes in the Dutch national readership survey (1)
Symposium: 1983: Montreal, Session 1 - Comparative methodologies and major changes since New Orleans
Authors: J Van Bentum, Elis
Organisations: NOP (Dutch National Readership Survey Foundation)VU Free University
Topics: Survey Descriptions
Changes in the Dutch national readership survey (2)
Symposium: 1983: Montreal, Session 1 - Comparative methodologies and major changes since New Orleans
Authors: Stoppelman, Benno
Organisations: Marketing Research Group V.N.U./United Dutch Publishing Company
Changes in the Simmons study of media and markets
Symposium: 1983: Montreal, Session 1 - Comparative methodologies and major changes since New Orleans
Authors: Richard, Adam
Organisations: Simmons Market Research Bureau
Topics: Survey Descriptions
What happened when Australian’s no 1 magazine changed from a weekly to a monthly?
Symposium: 1983: Montreal, Session 1 - Comparative methodologies and major changes since New Orleans
Authors: McNair, Ian
Organisations: McNair Anderson Associates Pty Ltd
Topics: Readership Model, Survey Descriptions
Media research: a publisher’s expectations
Symposium: 1981: New Orleans, Session 8 - Some observations on the way ahead
Authors: Coburn, N M
Organisations: Caxton Limited
Topics: General
A suggestion from India
Symposium: 1981: New Orleans, Session 8 - Some observations on the way ahead
Authors: Sivaraman, Margassery
Organisations: Times of India Group
Topics: General
The way ahead – a British view
Symposium: 1981: New Orleans, Session 8 - Some observations on the way ahead
Authors: Burton, Jeff
Organisations: Birds Eye Foods Limited
Topics: General
The way ahead – An american view
Symposium: 1981: New Orleans, Session 8 - Some observations on the way ahead
Authors: Schreiber, Robert
Organisations: Sports Illustrated
Topics: General
Reading and ‘readership’ – can the correlation be improved?
Symposium: 1981: New Orleans, Session 8 - Some observations on the way ahead
Authors: Allt, Brian
Organisations: Mirror Group Newspapers
Topics: General, Readership Model
What the agency and the advertiser want
Symposium: 1981: New Orleans, Session 8 - Some observations on the way ahead
Authors: Nelissen, P L C
Organisations: Research en Marketing bv
Topics: General