From product usage data to a description of the readers in lifestyle terms
Symposium: 1981: New Orleans, Session 7 - How readers can be classified and described
Authors: Quatresooz, Jean
Organisations: SOBEMAP S.A.
Topics: Targetting / Segmentation
Qualitative data on readership: psychographics as a marketing and media planning tool
Symposium: 1981: New Orleans, Session 7 - How readers can be classified and described
Authors: Jannacone, Constantino
Organisations: Corriere della Sera
Topics: Targetting / Segmentation
Making international comparisons
Symposium: 1981: New Orleans, Session 7 - How readers can be classified and described
Authors: Masson, Peter J
Organisations: Scientific American
Topics: Targetting / Segmentation
Focusing on the consumer
Symposium: 1981: New Orleans, Session 7 - How readers can be classified and described
Authors: Lindberg, Ingemar, Masson, Peter J
Organisations: Scientific American, Testologen AB
Topics: Targetting / Segmentation
Simulating readership data surveys in Great Britain – a review of current practices
Symposium: 1981: New Orleans, Session 6 - Data manipulation: reach and frequency models
Authors: Bermingham, John
Organisations: BMRB International
Topics: Fusion and Modelling
Ascription in magazine audience research
Symposium: 1981: New Orleans, Session 6 - Data manipulation: reach and frequency models
Authors: Frankel, Martin
Organisations: City University of New York/SMRB
Topics: Fusion and Modelling
The use of the gamma model to estimate magazine issue accumulation
Symposium: 1981: New Orleans, Session 6 - Data manipulation: reach and frequency models
Authors: Frankel, Lester R
Organisations: Audits & Surveys
Topics: Fusion and Modelling
A multi-national reach and frequency comparison
Symposium: 1981: New Orleans, Session 6 - Data manipulation: reach and frequency models
Authors: Lee, E, Liebman, Leon, Makely, R
Organisations: Interactive Market Systems Inc.
Topics: Fusion and Modelling
A user view of coverage build-up, ultimate reach and model differences
Symposium: 1981: New Orleans, Session 6 - Data manipulation: reach and frequency models
Authors: Carpenter, Ron, Thomas, Judy
Organisations: The Observer, Times Newspapers
Topics: Fusion and Modelling
Mathematics – were my early schooldays wasted?
Symposium: 1981: New Orleans, Session 6 - Data manipulation: reach and frequency models
Authors: Sullivan, Terry
Organisations: Holborn Research Services
Topics: Fusion and Modelling